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GoGood listings are curated by professional researchers and local experts, and evaluated with the Stewardship Scan — an assessment built on Green Destinations' Good Travel Scan (GTS) and extended with GoGood Bonus questions on local and minority ownership and third-party certification status. Scores range from 0 to 100 and reflect self-assessed community, environmental, and economic impact.

It is important to note that GoGood is not a sustainability certification or verification program. Most of the small hospitality businesses and locally-rooted experiences we feature are not certified, and may never be due to the cost and time commitment.

GoGood is designed to meet these businesses where they are in their sustainability journeys and help them identify, learn, and commit to improving their sustainability and local impact. It is designed to be a low-barrier education tool and first step toward verified certifications.

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