Frequently Asked Questions

GoGood is a free, ad-free travel app that helps travelers find authentic, locally-owned experiences with a positive impact on the communities and places they're rooted in. Places are curated by professional researchers and local experts, in a simple interface designed to make the right choice the easy one.

Most travel recommendations you see are paid for. Search results, social posts, booking platforms, and travel media all run on advertising, commissions, and pay-to-play placement, so the places with the biggest marketing budgets win. GoGood has no ads and no paid placement. A place earns its spot by being locally owned, distinctive, and committed to improving its impact on the community around it. Communities help curate their own guides, because nobody knows a place like the people who love it.

Free for travelers, always. No ads, no subscription, no paywall.

For businesses, registering and completing the Stewardship Scan are free. Publishing a listing is free for your first 60 days, then [$10/month or $100/year]. See For Businesses for details.

Reach us through the Contact page in the menu, or email us directly. We respond to every message and love hearing from travelers, businesses, and destination stewards.

Your individual responses stay confidential. What appears publicly is your overall score and the summary highlights, and only once you approve them. You can complete the scan and decide not to publish.

Three ways, and we'd rather tell you than have you wonder: 1. Businesses pay a small subscription to publish a listing. 2. When you book certain experiences through GoGood, the business pays us a modest 10% referall fee. You pay the same price either way. 3. Destination organizations subsidize the guides for their region. None of these affect a place's Stewardship Score or where it appears in results.

GoGood is two organizations working together. GoGood Travel PBC is a Delaware public benefit corporation, which means our public benefit purpose is written into our charter and our directors are legally required to weigh it alongside financial return. The GoGood Community Foundation is a separate 501(c)(3) that funds stewardship work in the places we cover.

GoGood was founded by Frank Biasi, who has spent his career working on places. At The Nature Conservancy he built the data systems behind global biodiversity mapping. Then sixteen years at National Geographic, making maps, apps, and travel guides, including leading the Geotourism program where the idea of destination stewardship started. One lesson kept surfacing: people protect what they love. He started GoGood after watching the gap play out at home. Golden, Colorado has 20,000 residents and 1.5 million visitors a year, and the family-run shops, trails, and creek that make it worth visiting carry the weight while sponsored listings point people somewhere else. The longer version is on Our Story.

You do. By uploading, you give GoGood permission to display and promote that content in the app, on our site, and in marketing for the guide. You confirm you have the rights to what you upload. Remove your listing and we stop using it going forward. See our Terms.

Yes, anytime, from your business dashboard or by emailing us.

Every listed business is evaluated across 10 dimensions of the Stewardship Scan: Management & Information, Caring for People, Good Employment, Energy & Climate, Reducing Waste, Caring for Water, Reducing Pollution, Food & Products, Caring for Nature, and Caring for Culture. The base rubric (Green Destinations' Good Travel Scan) totals 104 points. On top of that, GoGood adds Bonus points: up to +9 for local ownership and up to +4 for third-party certification — no penalty for businesses that don't qualify. Final scores are shown on a 0–100 scale.

Yes. Businesses complete a detailed self-assessment that our team reviews and verifies with supporting documentation where needed. We update scores as businesses improve, and listed businesses commit to ongoing improvement plans.

Browse the map by destination, search by name or keyword, or filter by category: food, outdoors, arts, lodging, and more. Each listing shows a description, photos, website and contact details, and its Stewardship Score with the highlights behind it.

Yes. Create a free account to save favorite destinations and experiences, organize trip ideas, and access your content across devices.

Sign up as an individual and indicate that you also want to register a business. You can add the business later if it's easier. If your business is already in the guide, claim the listing and we'll be in touch to confirm you're authorized to manage it.

About 20–30 minutes for most businesses. You can save progress and return to finish later. Having recent utility bills, sourcing information, and staff data on hand will speed things up.

A structured survey that shows you where your business stands on the sustainability criteria that matter most in tourism. It's a snapshot and a working tool: it identifies what you're already doing well, points to specific improvements, and gives you a baseline to work from if you're heading toward formal certification, or just want to improve your impact.

A low score isn't a rejection. It's a starting point, and most businesses start lower than they expect. The scan gives you concrete next steps, and businesses that commit to an improvement plan can be listed with a "Developing" badge while they work. We'd rather list a good local business that's honestly mid-journey than only the ones already at the top.

Your individual responses stay confidential. What appears publicly is your overall score and the summary highlights, and only once you approve them. You can complete the scan and decide not to publish.

Registration and the Stewardship Scan are free. Publishing a listing is free for 60 days, then [$10/month or $100/year]. Two ways it can cost you nothing. If a DMO, chamber, or community organization in your area sponsors listings, yours is free for as long as that sponsorship runs, and the terms are identical either way. And if you'd rather not pay a subscription at all, you can opt into a 10% commission on bookings that come through GoGood, with no monthly fee. Prices are in US dollars and exclude tax where applicable.

No. The Stewardship Scan is free whether or not you publish a listing, and you keep your results either way.

Yes. Tell us what's changed and we'll re-review, usually within 5 business days. If you think we've scored something incorrectly, reply with the specifics and supporting documentation and we'll take another look

We work with DMOs, tourism nonprofits, chambers, and community organizations to build regional guides, assess local businesses at scale, and reach travelers who are looking for exactly the places you want them to find. Get in touch and we'll talk through what your destination needs.

It depends on scope. Sponsored destination guides typically run [$5,000 to $40,000]. We also work through grant-funded programs and co-marketing arrangements. Tell us your budget and goals and we'll tell you honestly whether we can do useful work inside them.

Yes. Partner destinations receive dashboards with aggregate Stewardship Scores, category breakdowns, and trends across their listed businesses — useful for reporting, planning, and destination management.

We collect only what's needed to provide the service: your account information, saved favorites, and basic usage data to improve the app. We never sell your data. See our Privacy Policy for full details.

Yes, anytime. Go to your menu, select Account, and choose Delete Account. We'll permanently remove your data within 30 days.

Your individual responses stay confidential. What appears publicly is your overall score and the summary highlights, and only once you approve them. You can complete the scan and decide not to publish.