About GoGood

Frank Biasi is a seasoned product creator, award-winning producer and editor, geographer, and conservationist who has created websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other trusted brands for over 30 years.

Gabriel Campos has a Master of Environmental Management degree and experience in international conservation, sustainable development, and ornithology. He attended Duke University’s Nicholas School of Environment, where he received his MEM in Ecosystem Science and Conservation, and Binghamton University, where he studied Biology. Gabriel is a leader in sustainable travel, motivated by his passions for nature, culture, and their diversity on Earth. 

Ellen Nirenblatt has a Master of Environmental Management degree of Duke University where she studied how characteristics of mineral licks affect species abundance within the Maijuna-Kichwa Regional Conservation Area (MKRCA) of the Peruvian Amazon. Her previous research includes studying biodiversity in the Duke Forest in North Carolina and assessing impacts of habitat fragmentation on cicadas. She holds a B.A. in Environmental Studies and a GIS minor from The George Washington University in Washington, DC. Ellen previously worked as a kayak ecotour guide in her hometown of Charleston, South Carolina.

Mirna Tufekcic is a social Media Strategist & Brand Storyteller with over a decade of experience helping brands turn their purpose into powerful, results-driven content. At the heart of her work is a simple goal: to make a positive impact through creativity, strategy, and human connection. With a background in anthropology (M.A.) and over 10 years across agencies, startups, and freelance projects, she brings a holistic perspective to social media marketing. My approach blends cultural insight, audience psychology, and performance data to craft strategies that not only grow communities but also strengthen brand loyalty and trust.

Barbara West is a builder of high-touch global experiential travel and impact programs where hospitality excellence, cultural immersion, and mission-driven delivery had to come together seamlessly. Her career spans the full hospitality ecosystem — luxury boutique hotel operations, high-end food and beverage, event production, and retail.

Dr. William Heyman is a marine conservation scientist with over 30 years of experience spanning international NGOs, academia, and the private sector. Proven leader in marine conservation, having spearheaded the creation of more than 20 marine reserves through collaboration with fishers, managers, scientists, and other stakeholders. Published over 60 peer-reviewed articles and numerous technical reports. Featured in National Geographic and PBS Nature documentaries. Effective communicator, grant writer, educator and project manager. Specializes in community-based and ecosystem- based approaches to building resilient social-ecological systems. Recognized globally for expertise in the conservation and management of fish spawning aggregations.

Inspiring Apps designs and builds award-winning digital products inspired by real user needs. Led by CEO Brad Weber and Creative Director Aaron Lea, they are a team of senior developers and designers who help organizations navigate complexity, regulation, and scale by delivering software that holds up in the real world.

Before starting GoGood in 2024, Frank spent 16 years directing development of websites, apps, and maps for National Geographic, and 14 years at The Nature Conservancy directing development of Conservation and Geographic Information Systems (GIS). I'm a member of the IUCN World Commission on Protected Areas and past president of the Society for Conservation GIS.

Chris Seek is CEO of Solimar International, where he leads the company’s global strategy and helps destinations use tourism to support conservation, cultural heritage preservation, and community wellbeing. Based in Washington, DC, Chris manages Solimar’s team of sustainable tourism professionals working across the globe and leads business development, strategic partnerships, and client engagement. Chris has supported tourism development in more than 90 countries and delivered projects for clients including the Colorado Tourism Office, Global Sustainable Tourism Council, National Geographic, the World Bank, UNESCO, the National Park Service, the Smithsonian Institution, the World Wildlife Fund and many more.

Wendy Keala Kerr is CEO of Beyond Boulder Adventures specializing in fun, easy, scenic bike tours to the hidden gems (and happy hours!) around Boulder and Breckenridge, Colorado. An experienced and bilingual sustainable travel consultant with 25 years in the industry, seasoned non-profit and sales manager, as well as an entrepreneur offering community-building bike and walking tours in Boulder, Colorado.

Jonathan Tourtellot is a consultant, speaker, editor, and writer/photographer, Jonathan Tourtellot specializes in sustainable tourism and destination stewardship. He works to help destinations and NGOs combine tourism, stewardship, and sense of place into a sustainable strategy and communicate it accordingly. He runs the nonprofit Destination Stewardship Center (DSC), as written for National Geographic Voices and other media, and edits the online quarterly Destination Stewardship Report

Tonya Fitzpatrick is an award-winning journalist, three-time TEDx speaker, and author of Destination Stewardship, a book exploring how tourism can move beyond traditional visitor metrics to better balance community well-being, cultural integrity, sustainability, and economic success. Through her speaking and podcast, she explores the transformative power of travel, purpose, stewardship, and our shared humanity. She is an appointed member of the Maryland Tourism Development Board by Governor Wes Moore, and is a media executive, lawyer, and co-founder of World Footprints, an award-winning, socially conscious travel media company grounded in the African philosophy of Ubuntu—“I am because we are.”

Dr. Jonathon Day, is an internationally recognized sustainable tourism expert and an Associate Professor in Purdue’s White Lodging – J.W. Marriott, Jr School of Hospitality and Tourism Management, has over 30 years of experience in tourism management. Jonathon is the coauthor of The Tourism System 8th edition, and author of “Introduction to Sustainable Tourism and Responsible Travel”, as well as over 35 peer-reviewed. He was recognized by the International Hospitality Institute as one of the Global 25 most influential educators in hospitality and the Global Top 30 Champions of Environmental Sustainability in Hospitality and Tourism for 2021.

Zanny Merullo is a disabled freelance travel journalist and copywriter, editor, and speaker driven by the core belief that tourism can be a force for good in the world, encouraging empathy, conservation, and human connection. A witness to the positive impacts of travel while backpacking around the world and living in Italy, Cambodia, and the US. Over a decade of writing about accessible, responsible, sustainable, and adventure travel for National Geographic, Fodor's, Adventure.com, Lonely Planet, Business Insider, and more.