Frequently Asked Questions

GoGood is a free, ad-free travel app that helps travelers find authentic, locally-owned experiences with a positive impact on the communities and places they're rooted in. Places are curated by professional researchers and local experts, in a simple interface designed to make the right choice the easy one.

Most travel recommendations you see are paid for. Search results, social posts, booking platforms, and travel media all run on advertising, commissions, and pay-to-play placement, so the places with the biggest marketing budgets win. GoGood has no ads and no paid placement. A place earns its spot by being locally owned, distinctive, and committed to improving its impact on the community around it. Communities help curate their own guides, because nobody knows a place like the people who love it.

Free for travelers, always. No ads, no subscription, no paywall.

For businesses, registering and completing the Stewardship Scan are free. Publishing a listing is free for your first 60 days, then [$10/month or $100/year]. See For Businesses for details.

Three ways, and we'd rather tell you than have you wonder: 1. Businesses pay a small subscription to publish a listing. 2. When you book certain experiences through GoGood, the business pays us a modest 10% referall fee. You pay the same price either way. 3. Destination organizations subsidize the guides for their region. None of these affect a place's Stewardship Score or where it appears in results.

GoGood was founded by Frank Biasi, who has spent his career working on places. At The Nature Conservancy he built the data systems behind global biodiversity mapping. Then sixteen years at National Geographic, making maps, apps, and travel guides, including leading the Geotourism program where the idea of destination stewardship started. One lesson kept surfacing: people protect what they love. He started GoGood after watching the gap play out at home. Golden, Colorado has 20,000 residents and 1.5 million visitors a year, and the family-run shops, trails, and creek that make it worth visiting carry the weight while sponsored listings point people somewhere else. The longer version is on Our Story.

GoGood is a free, ad-free responsible-travel guide app that helps thoughtful travelers discover authentic destinations and experiences curated for local impact. We feature businesses and destinations that have been assessed through the Stewardship Scan — a 0–100 evaluation of local ownership, community benefit, and environmental practice.

Unlike conventional travel platforms, every business on GoGood has been evaluated through our Stewardship Scan — a rigorous assessment based on the Green Destinations Good Travel Scan and extended with GoGood Bonus questions on ownership and certification. We prioritize quality over quantity, authenticity over advertising, and long-term community well-being over short-term volume.

Yes. GoGood is free for travelers and free for businesses to complete the Stewardship Scan. We're a program of the GoGood Community Foundation, a US-based nonprofit (pending), funded by partnerships, grants, and community support.

Reach us through the Contact page in the menu, or email us directly. We respond to every message and love hearing from travelers, businesses, and destination stewards.

Browse the map by destination, search by name or keyword, or filter by category: food, outdoors, arts, lodging, and more. Each listing shows a description, photos, website and contact details, and its Stewardship Score with the highlights behind it.

Yes. Create a free account to save favorite destinations and experiences, organize trip ideas, and access your content across devices.

Yes. Businesses complete a detailed self-assessment that our team reviews and verifies with supporting documentation where needed. We update scores as businesses improve, and listed businesses commit to ongoing improvement plans.

Every listed business is evaluated across 10 dimensions of the Stewardship Scan: Management & Information, Caring for People, Good Employment, Energy & Climate, Reducing Waste, Caring for Water, Reducing Pollution, Food & Products, Caring for Nature, and Caring for Culture. The base rubric (Green Destinations' Good Travel Scan) totals 104 points and covers a wide set of sustainability practices. On top of that, GoGood adds Bonus points: up to +9 for local ownership and up to +4 for third-party certification — no penalty for businesses that don't qualify. Final scores are shown on a 0–100 scale.

Yes. Businesses complete a detailed self-assessment that our team reviews and verifies with supporting documentation where needed. We update scores as businesses improve, and listed businesses commit to ongoing improvement plans.

Browse by destination on the map, or filter by category (food, outdoors, arts, lodging, and more). Each listing shows its Stewardship Score, top stewardship highlights, and curator notes.

Yes. Create a free account to save favorite destinations and experiences, organize trip ideas, and access your content across devices.

Sign up as an individual and indicate that you also want to register a business. You can add the business later if it's easier. If your business is already in the guide, claim the listing and we'll be in touch to confirm you're authorized to manage it.

You own all of the rights to the information you submit on your listing, assuming you owned it in the first place.

Listings are curated — our researchers and local experts invite businesses that demonstrate local ownership, authenticity, and community impact. If you'd like to be considered, contact our team with details about your business.

About 20–30 minutes for most businesses. You can save progress and return to finish later. Having recent utility bills, sourcing information, and staff data on hand will speed things up.

You'll receive your Stewardship Score and a detailed improvement plan with prioritized, achievable actions. Listed businesses work with the GoGood team to track progress over time.

A low score isn't a rejection — it's a starting point. We work with businesses at every stage. The scan identifies concrete improvements, and businesses that demonstrate committed action can be listed with a "Developing" badge while working toward higher scores.

We partner with DMOs, tourism nonprofits, and community organizations to build custom destination guides, run the Stewardship Scan across local businesses, and attract conscious travelers. Contact us to start a conversation about your destination.

Partnership structures vary based on scope and goals. We offer flexible arrangements including grant-funded programs, co-marketing partnerships, and fee-based services. Reach out to discuss what works for your organization.

Yes. Partner destinations receive dashboards with aggregate Stewardship Scores, category breakdowns, and trends across their listed businesses — useful for reporting, planning, and regenerative tourism strategy.

We collect only what's needed to provide the service: your account information, saved favorites, and basic usage data to improve the app. We never sell your data. See our Privacy Policy for full details.

Yes, anytime. Go to your menu, select Account, and choose Delete Account. We'll permanently remove your data within 30 days.

Businesses control the visibility of their data. Scan responses are confidential during the assessment; final scores and summary highlights are published with the business's permission as part of their listing.