Truly BoHotique opened on December 13, 2014 with a mission to support female entrepreneurship by carrying primarily woman-owned brands, including many locally owned and operated female brands. Located in the heart of Historic Downtown Golden, Truly is the place to find your effortless style. The carefully curated collections feature smaller boutique brands along with a handful of larger, popular brands such as Free People, with a focus on comfortable and polished easy-to-wear fashion.

The selection includes women's apparel, accessories, jewelry, beauty and wellness products, and gift items. At Truly, the team is committed to helping women in the community, whether by helping outfit female students at the Colorado School of Mines for job interviews or hosting events to raise money for organizations that provide assistance and support for women in the local community.