KeyUrla is a vineyard and boutique hotel experience in Urla that intertwines agrotourism and gastronomy in harmony with nature. The property features a total of 24 villas in 4 distinct categories, set among vineyard paths where sunlight filters through the vines. The land serves as inspiration behind the cuisine and the source of the wine.

Guests experience accommodations designed for harmony with nature, with amenities including an outdoor infinity pool, UVA Wellness fitness facilities, a restaurant and bar, meeting and event spaces, and a padel court. The hotel welcomes guests aged above 12 and offers complimentary transfers, room service, parking and valet service, buggy service, and laundry.