About GoGood Golden

Your guide to what makes Golden, Golden

This free, ad-free travel guide makes it easy to find locally-owned, authentic, uncrowded experiences in Golden, and it helps the owners of those places assess and improve their impact.

Travel That Makes a Difference

The businesses and experiences in this guide have been assessed for local ownership, community impact, and cultural authenticity. When you choose GoGood, your travel dollars support local economies and good stewardship of place.

Our Mission

What drives us forward

Listings are curated by professional researchers and local experts for authenticity and local ownership. Businesses complete the Stewardship Scan, earning a 0–100 Stewardship Score based on community and environmental impact. They make an achievable improvement plan and track it over time.

Our Vision

The future we're building

We're building the world's most trusted travel guide app. Every trip planned through GoGood supports community stewardship and local economic development.

Our Values

The principles that guide us

Stewardship

We support long-term caretaking that balances the economic, environmental, and social needs of places.

Community

We prioritize local partnerships and ensure tourism benefits the communities we feature.

Inclusion

We advocate for travel and destination management accessible to people of all backgrounds and abilities.

Collaboration

We work with destinations, businesses, nonprofits, and travelers to sustain and enhance places.

Conservation

We promote travel that protects wildlife, natural habitats, and cultural heritage.

Knowledge

We curate and publish trusted information and knowledge about places to support responsible travel.

Our Team

The people behind GoGood

We're a team of responsible-travel experts, product creators, editors, and marketers who believe in the power of place-based travel for people, places, and the planet.

Team Members

Frank Biasi — GoGood Founder and CEO

A seasoned product creator, award-winning producer and editor, geographer, and conservationist who has created websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other trusted brands for over 30 years.

Read Frank's blog

Richard Crane — Sustainability advisor

A retired civil engineer, Richard directed and managed facilities design and construction projects for federal agencies and corporations including the National Park Service, US Navy, and UC Health. He helps businesses and asset managers assess their sustainability and make improvement plans.

Mirna Tufekcic — Marketing and social media support

Mirna Tufekcic is a social Media Strategist & Brand Storyteller with over a decade of experience helping brands turn their purpose into powerful, results-driven content. At the heart of her work is a simple goal: to make a positive impact through creativity, strategy, and human connection. With a background in anthropology (M.A.) and over 10 years across agencies, startups, and freelance projects, she brings a holistic perspective to social media marketing.

Quyen Nguyen — Operations Coordinator

Steering Committee

Lora Knowlton — Executive Director, Golden Welcome Center

Want to learn more about how we curate locally-rooted experiences?

View Our Listing Criteria

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