About GoGood

Your guide to authentic, locally-rooted travel in the Crown of the Continent region and beyond

GoGood is a free, ad-free travel app that makes it easy to find authentic, uncrowded experiences curated for local impact – the kind of places thoughtful travelers want but can rarely find. The app is based on the "geotourism" approach pioneered by National Geographic and applied in dozens of places around the world, including here in the Crown of the Continent region.

Travel That Makes a Difference

Businesses in our guide have been assessed for local ownership, community impact, and cultural authenticity. When you choose GoGood, your travel dollars support local economies and good stewardship of place.

Our Mission

What drives us forward

Listings are curated by professional researchers and local experts for authenticity and local ownership. Businesses complete the Stewardship Scan, earning a 0–100 Stewardship Score based on community and environmental impact. They make an achievable improvement plan and track it over time.

Our Vision

The future we're building

We're building the world's most trusted travel guide app — featuring locally-curated guides for destinations worldwide, including your backyard. Every trip planned through GoGood supports community stewardship and local economic development.

Our Values

The principles that guide us

Stewardship

We support long-term caretaking that balances the economic, environmental, and social needs of places.

Community

We prioritize local partnerships and ensure tourism benefits the communities we feature.

Inclusion

We advocate for travel and destination management accessible to people of all backgrounds and abilities.

Collaboration

We work with destinations, businesses, nonprofits, and travelers to sustain and enhance places.

Conservation

We promote travel that protects wildlife, natural habitats, and cultural heritage.

Our Team

The people behind GoGood

We're a team of responsible-travel experts, product creators, editors, and marketers who believe in the power of place-based travel for people, places, and the planet.

Team Members

Frank Biasi — Founder and CEO

A seasoned product creator, award-winning producer and editor, geographer, and conservationist who has created websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other trusted brands for over 30 years.

Read Frank's blog

Gabriel Campos — research and production

Jenna Jones — application development

Inspiring Apps — mobile app design

Barbara West — university programs and internships

Mirna Tufekcic — marketing and social media support

Zanny Merullo — editorial and PR support

Dr. William Heyman — conservation science advisor

Board of Directors

Frank Biasi — President and CEO

Wendy Keala Kerr — Secretary

Chris Seek — Treasurer

Jonathan Tourtellot — Director

Zanny Merullo — Director

Dr. Jonathon Day — Director

Want to learn more about how we curate locally-rooted experiences?

View Our Listing Criteria