About GoGood

Your guide to authentic, locally-rooted travel in the Crown of the Continent region and beyond

GoGood is a free, ad-free travel app that makes it easy to find authentic, uncrowded experiences curated for local impact – the kind of places thoughtful travelers want but can rarely find. The app is based on the "geotourism" approach pioneered by National Geographic and applied in dozens of places around the world, including here in the Crown of the Continent region.

Travel That Makes a Difference

Businesses in our guide have been assessed for local ownership, community impact, and cultural authenticity. When you choose GoGood, your travel dollars support local economies and good stewardship of place.

Our Mission

Listings are curated by professional researchers and local experts for authenticity and local ownership. Businesses complete the Stewardship Scan, earning a 0–100 Stewardship Score based on community and environmental impact. They make an achievable improvement plan and track it over time.

Our Vision

We're building the world's most trusted travel guide app — featuring locally-curated guides for destinations worldwide, including your backyard. Every trip planned through GoGood supports community stewardship and local economic development.

The principles that guide us

Our Values

Stewardship

We support long-term caretaking that balances the economic, environmental, and social needs of places.

Community

We prioritize local partnerships and ensure tourism benefits the communities we feature.

Inclusion

We advocate for travel and destination management accessible to people of all backgrounds and abilities.

Collaboration

We work with destinations, businesses, nonprofits, and travelers to sustain and enhance places.

Conservation

We promote travel that protects wildlife, natural habitats, and cultural heritage.

Board of directors

GoGood Travel is a US-based Public Benefit Corporation (PBC) established to support the stewardship of places through regenerative tourism that engages residents and visitors. GoGood Community Foundation is a separate US-based nonprofit organization focused on stewardship education and support for travelers and local Destination Stewardship Networks.

Frank Biasi

President and CEO

Wendy Keala Kerr

Secretary

Chris Seek

Treasurer

Jonathan Tourtellot

Director

Zanny Merullo

Director

Dr. Jonathon Day

Director

The people behind GoGood

Our Team

We're a team of responsible-travel experts, product creators, editors, and marketers who believe in the power of place-based travel for people, places, and the planet.

Frank Biasi

Founder and CEO

A seasoned product creator, award-winning producer and editor, geographer, and conservationist who has created websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other trusted brands for over 30 years.

Read Frank's blog

Gabriel Campos

research and production

Jenna Jones

application development

Inspiring Apps

mobile app design

Barbara West

university programs and internships

Mirna Tufekcic

marketing and social media support

Zanny Merullo

editorial and PR support

Dr. William Heyman

conservation science advisor

Want to learn more about how we curate locally-rooted experiences?

View Our Listing Criteria

Built with open-source software, freely licensed icons and open map data. Credits & attributions