About GoGood
Your guide to authentic, locally-rooted travel in the Crown of the Continent region and beyond
GoGood is a free, ad-free travel app that makes it easy to find authentic, uncrowded experiences curated for local impact – the kind of places thoughtful travelers want but can rarely find. The app is based on the "geotourism" approach pioneered by National Geographic and applied in dozens of places around the world, including here in the Crown of the Continent region.
Travel That Makes a Difference
Businesses in our guide have been assessed for local ownership, community impact, and cultural authenticity. When you choose GoGood, your travel dollars support local economies and good stewardship of place.
Our Mission
What drives us forward
Listings are curated by professional researchers and local experts for authenticity and local ownership. Businesses complete the Stewardship Scan, earning a 0–100 Stewardship Score based on community and environmental impact. They make an achievable improvement plan and track it over time.
Our Vision
The future we're building
We're building the world's most trusted travel guide app — featuring locally-curated guides for destinations worldwide, including your backyard. Every trip planned through GoGood supports community stewardship and local economic development.
Our Values
The principles that guide us
Stewardship
We support long-term caretaking that balances the economic, environmental, and social needs of places.
Community
We prioritize local partnerships and ensure tourism benefits the communities we feature.
Inclusion
We advocate for travel and destination management accessible to people of all backgrounds and abilities.
Collaboration
We work with destinations, businesses, nonprofits, and travelers to sustain and enhance places.
Conservation
We promote travel that protects wildlife, natural habitats, and cultural heritage.
Our Team
The people behind GoGood
We're a team of responsible-travel experts, product creators, editors, and marketers who believe in the power of place-based travel for people, places, and the planet.
GoGood Travel is a US-based Public Benefit Corporation (PBC) established to support the stewardship of places through regenerative tourism that engages residents and visitors. GoGood Community Foundation is a separate US-based nonprofit organization focused on stewardship education and support for travelers and local Destination Stewardship Networks.
Leadership
Frank Biasi, Founder and CEO A seasoned product creator, award-winning producer and editor, geographer, and conservationist who has created websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other trusted brands for over 30 years. Read Frank's blog to learn more about why and how he is building GoGood.
Team Members
- Gabriel Campos — research and production
- Jenna Jones — application development
- Inspiring Apps — mobile app design
- Barbara West — university programs and internships
- Mirna Tufekcic — marketing and social media support
- Zanny Merullo — editorial and PR support
- Dr. William Heyman — conservation science advisor
Board of Directors
- Frank Biasi — President and CEO
- Wendy Keala Kerr — Secretary
- Chris Seek — Treasurer
- Jonathan Tourtellot — Director
- Zanny Merullo — Director
- Dr. Jonathon Day — Director
Contact us if you would like to join our team.
Want to learn more about how we curate locally-rooted experiences?
View Our Listing Criteria