Travel that's good for people, places, and the planet
Discover authentic, locally-rooted places and experiences that enrich your travels while supporting local communities and protecting the environment.
Explore Our Picks
Golden
Golden, Colorado, sits at the base of the Rocky Mountains, where rugged landscapes meet rich history. Once the territorial capital, it retains its frontier character with historic buildings, lively museums, and cultural institutions that trace Colorado’s pioneering past. Today, Golden is equally known for its outdoor spirit—kayakers ride the Clear Creek whitewater course, hikers and bikers explore nearby trails, and climbers scale towering canyon walls. Downtown, craft breweries and local restaurants create a welcoming community vibe. With its blend of heritage, riverside charm, and access to adventure, Golden offers travelers an authentic gateway to both Colorado’s past and present.
San Luis Valley
Visit southern Colorado, and you’ll find that the landscape has remained largely unchanged over the course of centuries. Hardy towns are spread across the windswept plains, including Alamosa, Del Norte, Walsenburg and San Luis — dating back to 1540, it’s the oldest in the state. A strong sense of community anchors these places and is fostered by down-to-earth people who love the outdoors and take advantage through mountain biking, scenic hikes, skiing and other pursuits.
Denver
Cradled against the eastern flank of the Rocky Mountains, Denver is where the wide-open spirit of the American West meets a vibrant, modern metropolis. Known as the Mile High City for its elevation exactly one mile above sea level, Denver blends dramatic natural beauty with a dynamic cultural and culinary scene. It’s a place where craft breweries outnumber chain restaurants, where cowboy heritage coexists with contemporary art, and where blue skies frame both snowcapped peaks and gleaming skyscrapers.
Boulder
Cradled against the sandstone cliffs of the Rocky Mountain foothills, Boulder, Colorado is a vibrant, eco-conscious town that blends outdoor adventure with a deep commitment to local culture, sustainability, and wellness. For travelers seeking authentic experiences that support the land and its people, Boulder offers a rich and rewarding journey.
Roaring Fork Valley
Five Roaring Fork Valley tourism organizations have come together to launch a valley-wide tourism alliance, the first of its kind in Colorado, that establishes a unified voice for the local tourism industry with the goals of developing solutions to industry barriers and advancing destination stewardship opportunities. The Roaring Fork Valley Destination Alliance (RFVDA) formalizes and elevate existing relationships between the five established organizations to focus on activities and programs that promote responsible visitation, champion the Roaring Fork Valley as a wonderful place to live, work and play; and integrating tourism organizations into valley-wide crisis communications strategies. The Alliance comprises of the Aspen Chamber Resort Association, Snowmass Tourism, Basalt Chamber of Commerce, Carbondale Tourism, and Visit Glenwood Springs, in partnership with the Colorado Tourism Office through the Restart Destinations Program, an industry offering that is funded by a CARES Act Recovery Assistance grant to foster long-term resilience within Colorado.
Alamosa
Set amid the vast San Luis Valley, Alamosa is both gateway and gathering place—a high-desert town where Colorado’s wide-open landscapes meet rich cultural traditions. Founded in 1878 as a railroad hub along the Rio Grande, Alamosa’s name, meaning “cottonwood,” evokes the riverbanks that sustain its farming communities. The town’s heritage runs deep with Hispanic, Indigenous, and Anglo influences shaping its architecture, cuisine, and community life. Today, Alamosa thrives as the cultural heart of southern Colorado, home to Adams State University, lively arts and music festivals, and easy access to Great Sand Dunes National Park. Here, history, agriculture, and adventure blend seamlessly beneath sweeping valley skies.
Saguache
Tucked between the soaring Sangre de Cristo and San Juan Mountains, Saguache County feels like a world apart—vast, quiet, and deeply rooted in Colorado’s frontier and spiritual heritage. Its name, derived from a Ute word meaning “blue earth” or “sand dunes,” hints at the elemental beauty that defines this high-altitude landscape. Early ranchers, miners, and homesteaders carved out lives in its wide-open valley, leaving behind small towns like Saguache, Villa Grove, and Crestone, each with its own character and rhythm.
Durango
Established in 1881, Durango was founded by the Denver & Rio Grande Railroad. A National Historic District, downtown Durango overflows with historic hotels, restaurants, art galleries, and boutiques. The rugged San Juan National Forest and San Juan Mountains offers hundreds of miles of world-class mountain biking, hiking, rock climbing, plus fishing and boating on the Animas River, Lake Nighthorse, Haviland Lake, and more. North of Durango, Purgatory Resort features 105 trails, five terrain parks, and 1,605 skiable acres. Board the historic 1880’s Durango & Silverton Narrow Gauge Railroad (D&SNGR) for breathtaking views and old-world atmosphere, or visit archaeological wonders and ancient cliff dwellings at nearby UNESCO World Heritage Sites like Mesa Verde National Park.
Mesa Verde Country
The gateway to Mesa Verde National Park and the Colorado gateway to the broader Four Corners Region of the Southwestern US, the tourism region of Mesa Verde Country includes the towns of Cortez, Dolores and Mancos. Mesa Verde National Park is one of the nation’s first World Heritage sites and the largest archaeological preserve in the country In addition to Mesa Verde, the region is loaded with other archaeological attractions, including: Hovenweep National Monument, Canyons of the Ancients Visitor Center & Museum, Ute Mountain Tribal Park, Crow Canyon Archaeological Center, and the Cortez Cultural Center. Mountain biking enthusiasts have recognized Mesa Verde Country as one of the next great mountain biking destinations. The towns of Cortez, Dolores and Mancos provide accommodations, dining, outdoor fun and visitor services. Two national byways pass through Mesa Verde Country.
Built for Everyone in Responsible Travel
Whether you're planning your next adventure, running a local business, or stewarding a destination, GoGood provides the tools and insights you need.
For Travelers
Find authentic, locally-rooted experiences that connect you with culture, nature, and communities. Every choice you make creates positive impact.
For Businesses
Get listed on GoGood, measure your stewardship performance, and reach travelers who value local ownership and authenticity.
For Destination Stewards
DMOs, nonprofits, and community leaders: grow regenerative tourism that benefits your place and people while reducing negative impacts.
Tourism That Creates Positive Impact
Verified Stewardship
Every destination and business is assessed through the Stewardship Scan — built on Green Destinations' Good Travel Scan and extended with our Bonus questions on local ownership and certification.
Community-Centered
We prioritize local ownership, cultural preservation, and community well-being in everything we do.
Regenerative Tourism
Go beyond "doing less harm" to actually improving the places you visit through conscious travel choices.