Rutopía

How can indigenous and rural communities in Mexico benefit from their rich biodiversity and culture while preserving and regenerating it and creating dignified job opportunities? This was the question posed by Sebastián Muñoz and Emiliano Iturriaga in 2017, after months of collaborating on a participatory design project with these communities. The answer is through alternative, regenerative, sustainable, community-based and ecological methods; in other words, impact tourism.

And that's how Rutopía was born, as a social enterprise whose mission is to regenerate nature and culture through tourism. In 2019, it was awarded the most prestigious prize in Social Entrepreneurship: the Hult Prize, granted by the United Nations and personally presented by Bill Clinton.

Rutopía is the first tourism company in Mexico to be certified by the B Corp label. It was recognized by Forbes Mexico in 2021, and in August 2022, Rutopía was selected as the tourism promise by CNET (Information public until September 2022). It also received the Iberoamerican Award for Social and Sustainable Tourism in 2023.

Why Travelers Love Rutopía

Personalized experience Everything is customizable to fit your needs, so you can have the trip of your dreams. Let us show you the true magic of Mexico.

Seamless trips Hand over the planning to us and just enjoy your time. Our experienced travel planners at Rutopía will ensure a smooth trip.

Personalized by a local expert Take a moment to envision waking up to freshly made tortillas from places like Oaxaca and indulging in the authentic flavors of local Mexico. Our trusted travel experts will show you the most beautiful Mexican sites, giving you privileged access to unknown yet breathtaking places around the country.