ACOTUR

ACOTUR, The Colombian Responsible Tourism Association is working for the development and the promotion of responsible tourism in Colombia. We are committed to the conservation of natural and cultural heritage. We work to strengthen the country’s social backbone for generations to come through honesty, respect, cooperation, and trustworthiness.

Our mission is to transform and unite Colombia's tourism sector and turn it into an agent for the conservation of natural and cultural heritage, the reconstruction of the social fabric, and the construction of a new collective narrative of Colombia.

Our three main principles

• Their operations are now based in “coopetition”, a method in which businesses cooperate and compete at the same time, articulating their operations with institutions. This blurs out the sense of competition, transforming division into unity.

• They have managed to successfully transform communities from service providers to decision makers. The communities being directly impacted, have now become the main narrative when it comes to new touristic destinations.

• ACOTUR members must understand the social, economic, and environmental impact that touristic activities have. Therefore they must transform their value chai towards supporting conservation strategies from local communities, mitigating negative environmental impact and restoring the social fabric in new destinations.

Learn more about our projects, here.